Hi Reader

One of the strange things about building a business on your own is how often you have to decide to stay.

Stay with the idea.
Stay with the plan.
Stay with the uncomfortable middle where nothing looks impressive yet and business feels uncertain.

No one really talks about that part.

In the beginning everything feels exciting. Ideas are new. Possibilities are everywhere. Energy carries you forward. Starting is not usually the problem for solo entrepreneurs.

Staying is.

After a while the business stops feeling like an idea and starts feeling like responsibility. The work becomes repetitive. Progress becomes slow. You realise that growth is less about bursts of inspiration and more about returning to the same thing again and again.

The same product.
The same message.
The same small improvements.

If you stay long enough at this point, something interesting happens...

Your mind begins negotiating with you.

Maybe this isn’t the right idea.
Maybe there is a better opportunity somewhere else.
Maybe you should change direction.

Sometimes those thoughts are valid. Entrepreneurs do need to adjust.

But often what is really happening is a test.

You have reached a point where The Work begins.

The part where the business is no longer testing the idea.
​It is testing you.

Your ability to stay present.
Your ability to continue when nothing dramatic is happening.
Your willingness to allow time to become an ingredient.

There is a line in one of my training notes that has stayed with me for years. "Beliefs are thoughts held to be true. They are not right or wrong, just strong opinions."

Entrepreneurship reveals those opinions quickly.

Opinions about who we are.

Opinions about what we are capable of.

Opinions about how long we are willing to stay with something before we decide it is not working.

The longer I build my own business, the more I see that commitment is very quiet.

It looks like showing up again tomorrow. Doing another small piece of work.

Yet over time something changes.

Confidence grows. Capacity grows.
The entrepreneur grows.

And slowly the business begins to catch up.

This is why The Work matters. Take your time.

Be capable of staying long enough for the results to appear.

So here is something I am reflecting on this week.

Where in your business are you tempted to leave too early? Tempted because staying feels uncomfortable.

You’re welcome to reply and tell me.

I always read them.

Yoroshiku onegaishimasu
Georgina 🐣
​The Hatch and Hustle™​

PS. If you know someone building a business on their own who might benefit from these reflections, you’re welcome to share the newsletter with them. You can send them the link here.​

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Live Memberships Some readers have asked where these ideas go beyond the newsletter. I’ve created a membership space inside The Hatch and Hustle™ where we continue the Work more intentionally. It’s a place where we look at the structures and disciplines that support solo entrepreneurs over time. You can explore it by clicking below. If you’re wondering whether it’s relevant for you, just reply and ask. Memberships

The Essential Thoughts. Success is a habit. So is failure. So is mediocrity. Insta Post