How much Time does it Really Take?


By Georgina Joy Read

No Clucks Given Journal

How much time does it really take?

Hi Reader

How long does it really take to do things?

Have you ever noticed how you can do something, yet nothing seems to change?

I’ve been thinking about this while planning the month, the quarter, the year ahead. Again, I notice that I underestimate how long things actually take.

On paper, it works.

There is the kind of time we can measure. Minutes. Hours. Deadlines. The kind that fits neatly into a calendar block and ends with a tick once the task is done. Once ticked off, you think it is done.

And then there is this other kind of time.
The time it takes for things to land. This one is unknown.

How long does it actually take to move from paper into the mind, and from the mind into the business itself?

There is a gap between these two.

I can schedule a task, two hours to map out a January plan. I can sit down, think it through, write it out, close the notebook, and mark it as done.

Yet it is not complete.

There is still the time it takes for that plan to become real. For it to be absorbed. For decisions to settle. For the business to reorganise itself around what’s been decided. For me to reorganise myself around it. This time is unknow.

It’s the time we tend to underestimate. Everything can be complete on paper, yet nothing moves because it hasn't been integrated.

This has me noticing that time is both countable and uncountable.

What shortens the distance between doing and being is The Inner Work. Sitting with what is unfamiliar. Repeating what feels awkward. Allowing new decisions to become less foreign through consistent contact.

You'll start to see that what is decided starts showing up more quickly in what's done.

I’d love to know if you have noticed the same? Or something different about the role of time.

Hit reply and tell me. I read every one.

Yoroshiku onegaishimasu,
Georgina 🐣
The Hatch and Hustle™

PS. If you know someone who would benefit from these journal entries, you’re welcome to invite them to join here.

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The Hatch and Hustle™

If you’re building a business on your own and finding it harder than you expected to stay on track, you’re not imagining it. Early entrepreneurship asks more of you than most people realise — not just in skill or effort, but in how you think, decide, and keep going when things don’t go to plan. I’m Georgina Joy Read. Each week I write No Clucks Given, a short journal for solo entrepreneurs who have already started and are learning — often the hard way — that the business grows only as much as they do. I write about the inner Work of entrepreneurship: the moments of doubt, the habits we fall back on under pressure, the ways we avoid or overcomplicate, and the capacity required to keep showing up. I use examples from my own business as I build it — what’s working, what isn’t, and what I’m noticing about myself as the business asks more of me. This isn’t about fixing yourself. It’s about learning how to get yourself back on track — again and again — so the effort you’re already putting in can compound. Join me. Cluck yes.

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