The Work No One Sees


By Georgina Joy Read

No Clucks Given Journal

The Work No One Sees

Hi Reader

Tell me about your future. Who will you become?
Master Entrepreneurship (pg 12)

This question always stays with me. It doesn’t point to what you will have, it points to who you will be. I thought of it again recently while watching Alex Honnold free solo climb Taipei 101. Did you watch the climb? From the outside, Alex looks calm, the climb almost effortless. That’s what we’re drawn to. What we don’t see is the preparation required to stay that composed when fear arrives. Hundreds of metres above the ground, with changing weather and no margin for error, what matters most is not strength but the ability to stay present in the fear.

Alex speaks about fear as one of the most important aspects of his training. His work is not only physical. It is psychological. He has to build the capacity to feel fear without being overwhelmed by it, to adapt in the moment should something change, and to stay with what is happening rather than react to it. That Work happens long before the climb and far away from public view.

The same pattern shows up in business.

We tend to notice the visible outcome and assume it reflects effort or talent. What we don’t see is the inner conditioning required to hold that outcome once it arrives. The tolerance for uncertainty. The ability to stay steady under pressure. The capacity to keep responding rather than reacting.

For solo entrepreneurs, the parallel is close. Much of the Work happens without a safety net. There is no one stepping in to absorb the fear, the responsibility, or the exposure. That capacity has to be developed internally, over time, through repeated contact with what feels uncomfortable.

Results don’t only ask for action. They ask for a person who can hold the action consistently, even when fear rises to meet them.

If you find yourself noticing who you’re being asked to become in your own work, you’re welcome to hit reply and share it with me. You know I read every one.

Yoroshiku onegaishimasu,
Georgina 🐣
The Hatch and Hustle™

PS. If you know someone who would benefit from these journal entries, you’re welcome to invite them to join here.

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The Hatch and Hustle™

If you’re building a business on your own and finding it harder than you expected to stay on track, you’re not imagining it. Early entrepreneurship asks more of you than most people realise — not just in skill or effort, but in how you think, decide, and keep going when things don’t go to plan. I’m Georgina Joy Read. Each week I write No Clucks Given, a short journal for solo entrepreneurs who have already started and are learning — often the hard way — that the business grows only as much as they do. I write about the inner Work of entrepreneurship: the moments of doubt, the habits we fall back on under pressure, the ways we avoid or overcomplicate, and the capacity required to keep showing up. I use examples from my own business as I build it — what’s working, what isn’t, and what I’m noticing about myself as the business asks more of me. This isn’t about fixing yourself. It’s about learning how to get yourself back on track — again and again — so the effort you’re already putting in can compound. Join me. Cluck yes.

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