Hi Reader

I’ve been paying close attention to discomfort and growth these last few weeks, and I feel like I’m reaching a deeper understanding each time. I hope you’ve been walking this part of the journey with me, because this week another layer became clear.

When you face something, it loses its power.
When you avoid it, it follows you everywhere.

The irony is that we often don’t notice we’re avoiding anything at all. The turning-away happens so fast. So automatically. Something uncomfortable appears, and before you’ve even named it, your hand is on your phone, or you’re opening the fridge, or you’re scrolling through something that doesn’t matter.

It’s a default reaction, which makes it hard to catch.

And that’s the point.
Default behaviour keeps you the same (protected) — changing behaviour, even for the better, makes you vulnerable.

I’ve been looking at this in my own business.
Trying to identify not the tasks I avoid, but the feeling I avoid. The feeling that sits underneath the task. That’s usually where the Inner Work lies. That is where transformation happens.

Maybe the same is true for you.
So here’s a simple way to catch it:

Notice the moment you turn away.
That exact second.
What were you about to do?
What feeling showed up?
And what did you do instead of staying with it?

It may not be “a task” you dislike. It might be a thought, a fear, a story you tell yourself.
Inner or outer — avoidance is avoidance.

I have two clear avoidances in my business.
I’ll gladly share them with you when you hit reply and tell me yours.

A coaching bite from Master Entrepreneurship came to mind while thinking about this:

“Your business will always expose the parts of you that need to grow.”​
I find this uncomfortably accurate. 😂

But once you see what you’re avoiding, the Work begins.
And once you face it, it loses its power.

Isn’t that a hopeful way to move towards the year end?

Remember to join us for Vision Quest on December 10th at 12pm SAST.
Click the link to find out more and sign up.

Otsukaresama desu
Georgina 🐣
​The Hatch and Hustle™​

PS - The last journal entry for 2025 goes out on December 18th. We pick up again on January 8th. Rest is part of The Work too.