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The Hatch and Hustle™

by Georgina Joy Read

If you’re building a business on your own and finding it harder than you expected to stay on track, you’re not imagining it. Early entrepreneurship asks more of you than most people realise — not just in skill or effort, but in how you think, decide, and keep going when things don’t go to plan. I’m Georgina Joy Read. Each week I write No Clucks Given, a short journal for solo entrepreneurs who have already started and are learning — often the hard way — that the business grows only as much as they do. I write about the inner Work of entrepreneurship: the moments of doubt, the habits we fall back on under pressure, the ways we avoid or overcomplicate, and the capacity required to keep showing up. I use examples from my own business as I build it — what’s working, what isn’t, and what I’m noticing about myself as the business asks more of me. This isn’t about fixing yourself. It’s about learning how to get yourself back on track — again and again — so the effort you’re already putting in can compound. Join me. Cluck yes.

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Hustling at The Hatch and Hustle
Featured Post

One Year In - No Clucks Given

No Clucks Given Newsletter The 25th Edition - Hi Reader It’s been a year of No Clucks Given. This started with just three readers. A sister. A friend. And A Kit Creative. Just three. There are more lessons in this year than I could reasonably list here. They would run over the page and still not quite capture what has actually evolved. Before starting The Hatch and Hustle™, there was something sitting inside me. An idea that came together in a quote for my book Master Entrepreneurship. I...

6 days ago • 2 min read
yachts on Midmar dam representing focus and attention on your work

By Georgina Joy Read No Clucks Given Journal On attention, presence, and what our work reveals about us. Hi Reader “Work is love made visible.” Khalil Gibran This came up in my philosophy class this week and of course it made me pause. I talk about the Work all the time, yet seeing it described as love shifted something in my thinking. I have been away for a few days visiting my nephews. When I’m with them I switch off completely and give them my full attention. Children have a way of pulling...

13 days ago • 1 min read
Success is habit. So is failure. So is mediocrity. Action is the bridge between the inner world and the outer world.

No Clucks Given Newsletter The 24th Edition - The Essential Thoughts Hi Reader One of the strange things about building a business on your own is how often you have to decide to stay. Stay with the idea.Stay with the plan.Stay with the uncomfortable middle where nothing looks impressive yet and business feels uncertain. No one really talks about that part. In the beginning everything feels exciting. Ideas are new. Possibilities are everywhere. Energy carries you forward. Starting is not...

20 days ago • 2 min read
Paarl rock - a place to pause

By Georgina Joy Read No Clucks Given Journal Unlearn your beliefs. Hi Reader “Beliefs are something that we learn, we are not born with them.” Master Entrepreneurship (pg 30) Recently I’ve been faced with unlearning some beliefs about myself. Have you experienced that too? That moment when you realise a belief you’ve carried for years is simply a story. A story you accepted. A story you repeated. A story that shaped your decisions. And then one day you see that it is optional. You can change...

27 days ago • 1 min read
A man working enjoying his membership with The Hatch and Hustle

No Clucks Given Newsletter The 23nd Edition - The essential questions Hi Reader There is a question every entrepreneur should ask before building seriously: Where will your salary come from while you grow your business? I use the word salary deliberately. A salary arrives predictably. The same amount, on the same day each month. It carries your personal life — rent, food, school fees, transport. It creates stability in your life and household. Early business revenue fluctuates. You might make...

about 1 month ago • 1 min read
An inviting forest with a path leading upwards

By Georgina Joy Read No Clucks Given Journal Finish the task — or grow in it? Hi Reader "Business development and personal development - you can’t separate them." Master Entrepreneurship (pg 95) That line has been sitting with me for weeks. It is easy to ask why your business is not growing and look outward to the economy or the environment. It is far more uncomfortable to ask whether we are growing. You may agree that our inner world reflects in our outer world, but that agreement alone does...

about 1 month ago • 1 min read
3 people signing up for memberships

No Clucks Given Newsletter The 22nd Edition - Pause. Hi Reader Our website has just been updated, and right there on the first page we added one word: Pause. It feels important to state it. If you’re anything like me, energy is rarely the problem. Ideas come quickly. Direction feels available. There’s always another move to make, another path to try, another improvement to act on. And yet, I keep noticing how often momentum is lost not through inaction, but through too much motion. Each new...

about 2 months ago • 1 min read
Taipei 101 Alex Honnolds free solo climb combatting fear

By Georgina Joy Read No Clucks Given Journal The Work No One Sees Hi Reader Tell me about your future. Who will you become? Master Entrepreneurship (pg 12) This question always stays with me. It doesn’t point to what you will have, it points to who you will be. I thought of it again recently while watching Alex Honnold free solo climb Taipei 101. Did you watch the climb? From the outside, Alex looks calm, the climb almost effortless. That’s what we’re drawn to. What we don’t see is the...

about 2 months ago • 1 min read
A young man excitedly using Pocketcoach

No Clucks Given Newsletter The 21st Edition - The difference between one good day and many. Hi Reader I hope you’ve been noticing this in your own life. Business outcomes are shaped less by what you do occasionally, and far more by who you are every day. You might know how to make R10 000 in a day. Many people do.Knowing how to make R10 000 every day is different. That requires a different internal setup. That person is someone who can stand repetition.They can work through low energy.They...

2 months ago • 1 min read
Clouds moving over the mountains symbolizing the passage of time

By Georgina Joy Read No Clucks Given Journal How much time does it really take? Hi Reader How long does it really take to do things? Have you ever noticed how you can do something, yet nothing seems to change? I’ve been thinking about this while planning the month, the quarter, the year ahead. Again, I notice that I underestimate how long things actually take. On paper, it works. There is the kind of time we can measure. Minutes. Hours. Deadlines. The kind that fits neatly into a calendar...

2 months ago • 1 min read